Why Does Art Cost So Much? A Five Part Series Written by Amy Buchheit
“This conversation cannot start without discussing the most prevalent myth about artists – that all (or most) artists starve and live as paupers, mooching off those around them. The perception of the starving artist is a cultural conversation, most prevalent in the United States.”
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An Excerpt from Part 2 of the series ~ Materials:
“The creation of art involves the purchase of materials, the time to produce the work, and in many cases, framing or other presentation costs. After the piece is complete, there is the expense of entering traditional exhibitions, the cost of a professional photographer to shoot images of the work, time spent on marketing, more time on creating non-traditional exhibition opportunities and the general expenses of running a small business.”
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art: “Change”, 40×30″, acrylic and mixed media on canvas, © 2005 Amy Buchheit. All Rights Reserved.
“One of the biggest expenses is marketing or presentation. Marketing is all about presenting your product or service to the marketplace with the intention of drawing customers in. Artists accomplish this in many ways including promotional post cards, professional stationary and framing their work (in the case of 2D artists). The intention is to create a recognizable brand that conveys value to collectors.”
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“The wise and respected Benjamin Franklin once said, “Time is money”. If this is true, a dollar value has to be placed on every minute of the day. An artist spends a large amount of time doing things other than producing art, and this time needs to be considered in the value of an art work.”
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“Something is lost when the rich smell of linseed oil, delicious quality of thickly laid texture or the thrill of connecting to the artist by being in the presence of their handmade creation is replaced with a reasonable facsimile*. For these reasons, it is in the artist’s best interest that their work be presented directly to a live audience.”
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Visit Amy Buchheit’s website
The Free Cards Winner for last week is Cécile Mary!
Thank you all for playing ~ have a wonderful week,